Bruce Hallas

Bruce Hallas

Founder The Analogies Project

Bruce is the Founder of The Analogies Project,  Director at Marmaladebox and creator of SABC™ a methodology for Security Awareness, Behaviour and Culture. He’s also the Chairperson of the Corporate Executives Programmes’s Embedding Information Security Awareness into Business Systems working group. Bruce has spent much of his 15 years in the security industry raising awareness of information security and influencing positive changes in behaviour and culture.

Bruce enjoys presenting on the implications of information security to as varied an audience as possible. He’s presented to marketing, communications, insurance, nanotechnology, bio-tech, economic policy, digital, social media, academic and finance audiences as well as those within information security. He likes to draw parallels between events happening around us, and information security, and raise awareness of these through Twitter, his blog and now his most ambitious effort to date, The Analogies Project.